1. Brand Strategy Planning and Execution

• Conduct competitor and customer analysis in the Vietnamese construction market
• Develop brand positioning and localized brand messages
• Plan and conduct customer interviews and market research
• Prepare monthly market reports in Vietnamese and English

2. Public Relations and Industry Networking

•  Write and submit articles to construction industry media
•  Build relationships with associations
•  Network with architects and engineers
•  Draft and distribute press releases

3. Content Creation and Management

• Create product documents and catalogs (with Vietnamese localization)
• Manage and update the official website and social media (Facebook, Zalo)
• Conduct project interviews, write case stories, and take photos
• Post on social media 2–3 times per week

4. Digital Marketing

• Run Google/Facebook ad campaigns in Vietnamese
• Optimize SEO and website content
• Handle inquiries and manage lead database
• Analyze web traffic and propose improvements

5. Event and Trade Show Management

• Prepare and manage company participation in trade shows and technical seminars
• Organize events in Hanoi and Ho Chi Minh City
• Coordinate meetings with construction firms and design offices
• Attend industry events to gather market intelligence

• Salary Range: Nego
• Bonus: 13th-month salary.
• Insurance: Social insurance as per Vietnam Labor Law.
• Work Environment: Professional Japanese corporate environment.
• Annual Performance Bonuses: Based on sales and debt collection targets
• Working Hours: Monday to Friday, 8:00–17:00

Must:

• Bachelor’s degree (Marketing, Architecture, Engineering preferred)
• 3+ years of marketing experience
• Native Vietnamese speaker
• Intermediate English (email, reporting, conversation)
• Experience managing social media and using tools like Canva
• Proficient in Excel and PowerPoint
• Self-driven, independent thinker who takes initiative without waiting for instructions

Preferred:

• Experience in the construction industry
• Experience in organizing events and exhibitions